Augmented wishes for 2013

Dear Visitor,

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Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. We will then overlay artificial information about the environment and its objects  on the real world.

Are you interested in augmented reality and it’s applications in your production or marketing system? Don’t hesitate to contact us! There is also more information about AR in our news posts.